There are many ways to stay "top of mind" with your clients, everything from phone calls, gifts, hampers, newsletters, cards and the list goes on. Todays consumer is bombarded with marketing messages. They are more savvy and immune to irrelevant messages. You need to stand out, you need to make your client feel special and valued. They don't want to be be just another consumer. Look for ways to contact them and notice them.
What are some ways we can catch our clients being good?:
- Recognise any referrals they have sent your way. This could be through a card, gift, discount voucher or a phone call.
- Recognise any important events or achievements e.g. birthdays, anniversaries, retirement, reaching goals, new babies
- Recognise loyalty to your business. Send a gift to say thanks for being loyal for -----years
- Acknowledge early payment of accounts
- Recognise any constructive criticism they may make. Acknowledge that their input is valuable and valued
- Acknowledge any extra purchases e.g. when your client has decided to purchase a greater value item or “extras”
What about your employees or team?:
- Recognise long service and loyalty to your company. This is a great time to have a special morning tea or to send a gift
- Welcome a new member to your team. A great idea is to send a welcome gift before they start.
- Recognise a job well done…….. going above and beyond the job description
- Recognise special events in their life e.g. birthdays, babies
- Recognise the anniversary of starting with your business.
Beware of giving because everyone else does. Get to know your clients, their likes and dislikes. Wrapped to You is able to design gifts that are relevant and specific and.....................a delight to receive.
Go ahead "catch someone being good today and reward them"
Janelle