Last month I had a conversation with a service provider that was trying to justify charging for phone calls. His comment was "your business is different you don't provide a service just products". This got me to thinking (and biting my tongue) about the difference between products and services. The dictionary defines service as "something that helps people or supplies what they want".
If you are dealing with people and supplying any sort of product then of course you also provide a service. You can't separate a product business from a service business as both industries need to provide service.
Providing an outstanding service is important in business and will differentiate you from your competitors. It is now easy for consumers to 'shop around' with the internet at our finger tips. Building a relationship with your client is important in providing and developing an appropriate service. How good does it feel when your favourite shop knows your name and what you like!
Wrapped To You has spent 13 years developing a range of gifts to make relationship building and gift giving easy. Visit our website for affordable and effective ways to diiferentiate you and your business.