Last night I had the absolute pleasure of meeting the Foong sisters from High tea with Mrs Woo. They are all delightful and so inspiring. I asked them when they got their break as they had suffered many rejections along the way (don't we all). They chose to be persistent and kept asking and being seen. They discovered what they were passionate about and stayed true to that brand, and true to themselves. They haven't allowed themselves to be swayed by the opinions of others.
One of the first collections they took overseas was noticed because they chose to use a "fat' model with curves (size 8). As if this was fat but in the scrawny fashion industry it was seen as fat. They got noticed because they wanted to design clothes for 'real' women that was comfortable to wear. There story is amazing
Anyway this got me to thinking about standing out. So back to the orginal question regarding attracting clients. 'Skinny' mail is overused and stuffing our boxes. Lets get 'lumpy' and 'curvy' and draw attention. Attraction marketing is fantastic but doing something to attract clients is key.
Wrapped to You has some fantastic, low cost ideas that will draw attention to your brand. It's time to think outside the skinny DL and get 'lumpy'.
Call Janelle on 1300 498 677 and get some lumps and attention into mail boxes